James Rosenquist
1889 - 1963

James Rosenquist was a major figure in the 1960s movement
known as Pop art. The term "pop" refers to popular culture,
which was used as subject matter for both painting and
sculpture. In this painting, Rosenquist combines consumer
items, such as the laundry detergent Oxydol and the bright
red canned spaghetti sauce, with things related to leisure
time activities, such as ballet dancers and a picnic table.
Seemingly unrelated are a plot of grass, a microphone, and
an electric light bulb. A gray wallet and the word "new",
which is placed on a bright yellow background and done in
relief, reflect important aspects of 1960s America.
Everything was "new" in this affluent, mass-producing, and
consumer-oriented society.

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